Unit 2 Essays - Communication, Learning, Culture, Media Studies

Unit 2 Unit 2 Media Literacy Media Literacy: deconstruction media messages Which statement is false ? All media messages are negative and controversial. All mediaare defined as thephysical or technical means of communicating a message. All media convey a message. All media are constructs. Which statement is true ? When designing an ad logo, it is important to keep it simple and clear in design. When designing an ad logo, it is important to keep all words away from the image. It is important to design logos that are easy for others to draw and copy. It is not important how you design a logo, only which colors you use. Which statement is true ? Media messages are usually too complicated for most people to understand. Media messages frequently present multiple messages at a time. Media messages are usually creative without any logic behind them. Media messages are only powerful if viewed through television Characteristics used to classify a group of the population that shares common characteristics, such as age, gender, class, etc., is called __________. values media genres demographics Top of Form Analyze the image below and answer the question that follows. Image courtesy of the Utah Office of Tourism What is not a likely reason the creators of this ad chose the slogan "Utah.Life Elevated"? It is a play on the use of the definitions of the word "elevated," referring to the elevation of Utah's mountains and a life of joy. It is memorable because it is short but also relevant to the state's tourism features. It highlights Utah's ski industry and also suggests that Utah has more to offer than just skiing. It contains only sixteen letters and would beeasy to design into a rectangular shape. Bottom of Form Top of Form The mental process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and evaluating information to reach an answer or conclusion is called __________. genreanalysis media literacy demographic analysis critical thinking Bottom of Form Top of Form Which of the following is not a demographic classification? age gender race personality Bottom of Form Top of Form Analyze the image below and answer the question that follows. Image courtesy of the New Mexico Tourism Department Which statement about this image is false ? The font style is being used to convey a certain message. This is an example of a slogan. The design around the words is irrelevant to the meaning ofthe words. The message is intended to be memorable. Bottom of Form Top of Form Analyze the image below and answer the question that follows. Image courtesy of Texas Office of the Governor, Economic Development and Tourism What is this logo most likely intended to get us to think about? adventure cowboys vacation family Bottom of Form Top of Form Analyze the image below and answer the question that follows. Image courtesy of the Utah Office of Tourism What is the most likely significance of the tagline "The Greatest Snow on Earth"? It is a play on the words "The Greatest Show on Earth," suggesting that the snowfall is so spectacular it is like a performance. It is a reference to a scientific fact that Utah has far superior snow to any other state. It is a simple statement meant only to convey that Utah thinks it has better snow than anyone else. It is in the ad so that viewers will understand and appreciate snowflakes. Bottom of Form The mental process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and evaluating information to reach an answer or conclusion is called __________. genreanalysis media literacy demographic analysis critical thinking Which of the following is not a demographic classification? age gender race personality Analyze the image below and answer the question that follows. Image courtesy of the New Mexico Tourism Department Which statement about this image is false ? The font style is being used to convey a certain message. This is an example of a slogan. The design around the words is irrelevant to the meaning ofthe words. The message is intended to be memorable. Analyze the image below and answer the question that follows. Image courtesy of Texas Office of the Governor, Economic Development and Tourism What